Francheska Cruz Graphic Designer Illustrator Web Designer NCEA Outstanding Design Scholarship Recipient NCEA LVL 2 Design Excellence Award Student in Digital Media and Design Unicorn
Francheska Cruz Graphic Designer Illustrator Web Designer NCEA Outstanding Design Scholarship Recipient NCEA LVL 2 Design Excellence Award Student in Digital Media and Design Unicorn
Francheska Cruz Graphic Designer Illustrator Web Designer NCEA Outstanding Design Scholarship Recipient NCEA LVL 2 Design Excellence Award Student in Digital Media and Design Unicorn
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In the Brand Identity package, you will receive everything you need to build a visual identity for your brand in the form of a brand guideline pdf. This package is suitable for a large scope of brand work, ranging from brands that are only beginning in their visual journey to experienced brands that are looking for a creative refresh. My packages guarantee a breath of personality and care into each detail, and will strive to make your brand stand out among the rest. Deliverables will be created following an intricate step-by-step creative process involving back and forth brainstorming, pitches, and revisions, culminating in a final product that will certainly leave both parties satisfied.

number 1

Brand Identity Style Guide

Includes logo design, colour palette, typography, and assets in a single pdf deck

number 2

Mock-Ups

Customised mock-ups to visualise your branding in real world applications

number 3

Additional Asset Creation

Customised imagery is included : price varies depending on quantity and compexity

Inquire

The Illustration package is my most flexible package, starting from rough sketches, to simple linework, to fully rendered artworks. Quoted prices will vary depending on the illustration’s level of complexity and completion level. This package is most suitable for clients looking to add a touch of human-made, artistic touches to their visual library, such as: book covers, poster design, banner work, etc. Clients simply looking for artwork for more personal reasons, such as artwork of their original characters, a scene from their novel, and more, are also well suited for this package. I specialise in illustrating character art.

number 1

Sketched Illustration(s)

A sketched illustration, following a three concept sketches -> final refined sketch proces. Suitable for those looking for concept art.

number 2

Lineart + Coloured Illustration

Final illustration, following a two concept sketches -> refined lineart -> colour process.

number 3

Rendered Illustration(s)

A fully rendered illustration, following each stage of the art process. This provides the most detailed results. Suitable for professional applications such as book covers and graphic novels.

Inquire

In the Web Design package, you will receive a fully functioning website mockup created using Figma and Illustrator, for both desktop and mobile screens. Designs will focus on pushing the message of your brand that prioritises clarity as well as flair, capturing the eye of users with a site that will not be a copy-paste product of traditional marketing strategies. This package is strongly recommended for brands that already have an existing visual identity to work with as a foundation: if your brand does not already have this (e.g logo work, colour palettes, typefaces, etc), please consider the Brand Identity package before inquiring about the Web Design package.

number 1

4-5 Web Page Prototypes

A website consisting of 4-5 pages wireframed and prototyped in Figma./p>

number 2

Web Design Style Sheet

A style sheet for your website's visual identity, created using both Figma and Adobe Illustrator.

number 3

Prototyping + Programming

Complete website creation, consisting of wireframing, prototyping, and fully functioning code.

Inquire

cruz.francheska18@gmail.com